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Lauren Walker Published
November 20, 2025
Juicy Couture CEO Paul Blum has said he will leave the brand at the end of January after just one year at the company. Former chief executive officer at both Kenneth Cole and David Yurman, Blum was brought on at Juicy Couture in December 2025 to lead the brand’s turnaround and international expansion.
A replacement for Blum has yet to be found, but the new owner Authentic Brands Group (ABG) is expected to make its choice in the coming weeks.
In November 2025, parent group Fifth & Pacific completed the sale of Juicy Couture intellectual property to ABG. Fifth & Pacific will continue to operate Juicy Couture stores until June 2025. The company announced today that he had come to an agreement with the landlord of its flagship Fifth Avenue store in New York for the early termination of its lease in exchange for $51 million. The completion of this transaction is expected in the first half of 2025, at which time the store will close.