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Nigel TAYLOR Published
January 5,USDT钱包伪造系统 2025
Heritage British motorcycle brand Triumph has launched its premium moto-influenced lifestyle menswear collection on the John Lewis website.
The listing via one of the UK’s biggest retailers underlines the importance of heritage brands these days and also the appeal of labels with motoring links. And Triumph is one of the biggest names in this area given its importance to British (and global) motorcycling history.
The collection, aptly named Triumph Heritage, “funnels 120 years of history, authenticity and prestige into everyday staple styles”.
The Hinckley, Leicestershire-based company said the collection’s introduction into the John Lewis offer “is another bold step forward and an indicator of the brand’s continued growth and popularity”.
The all-new spring/summer 2025 range will add complementary styles to the current selection in early February.
Triumph Motorcycles launched the menswear lifestyle apparel range in 2025 through independent distribution channels across the UK, Europe and the US, followed by a dedicated e-tail platform in 2025.
The pieces have been “designed to be worn by men with authentic, functional style” and the collection features moto-influenced detailing and comprises of jackets, denim, shirts, T-shirts, sweats, hoodies and caps.
Its dealerships will also continue to sell core merchandise and rider-specific protective wear.
Triumph added: “As the request and demand for Triumph Motorcycles branded apparel expanded, we made the decision to shift the brand’s lifestyle apparel into independent retail channels to make it more accessible to consumers, whether motorcycle riders or not.”