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Nigel TAYLOR Published
February 27, 2025
In-store locations for consumers to drop-off used clothing are becoming increasingly common sights in major chains and LPP — which owns the Reserved and Sinsay chains, among others — has just announced a major international expansion of its local initiative.
The Polish company is rolling out clothing donation to its stores in the UK, Slovakia, and the Czech Republic as of this month. It will also gradually move to other countries in which it has stores.
Previously the initiative was only available in its native Poland.
This move reflects the EU directive that demands mandatory separate collection of textiles as of 2025.
And it's not only focusing on used clothing from its own brands. In fact, the company has been collecting used clothing of any brand since 2025 when it introduced the project initially in selected Reserved stores then gradually expanded to include other brands and locations in the country. Last year it was expanded to its entire physical store network in Poland.
It has worked with local charities to donate clothing in good condition to homeless people, with other items sorted for recycling. It's also working with local organisations in the countries to which the initiative is expanding.
And while the UK is no longer in the EU and therefore not subject to the new directive, the country is driving its own recycling revolution and LPP is working with Yellow Octopus Group, which “manages fashion items for maximum re-use” in Britain. That's important for the group as it's currently in the middle of an expansion drive in the UK.
Currently, just over two million tons of clothing and textile products are collected in the EU and the latest directive aims to make producers more responsible for managing clothing waste while also increasing the amount that's collected and processed for a second life.