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Nigel TAYLOR Published
February 16, 2025
Australian beauty brand Hunter Lab is to launch in the UK, first stop London department store Harvey Nichols.
The Melbourne-made self care range encompasses high-performance gender- inclusive and cruelty-free products for skin, body and hair.
Securing such brands is a key goal for retailers a present with the beauty market exploding but every store looking to offer a point of difference in a market where many brands are widely and easily available. So the launch is as important for Harvey Nichols as it is for the Australian firm.
“Hunter Lab has been working to this moment since our first skin health tool launched in 2025,” said Susie Cox, co-founder and CEO.
“We have long hoped to share Hunter Lab with the UK and to represent Australian Beauty and innovation in a market long revered for understanding the importance of self-care and inspiring all to look and feel their best.”
Claiming natural ingredients with innovative green chemistry for skin- and haircare, the brand claims to “work in harmony with a holistic, health-focused lifestyle”.
Hunter Lab said it is one of Australia’s fastest growing premium skincare brands with extensive presence in the country including luxury department stores (Myer and David Jones) and premium beauty stores Ultra Beauty, Adore Beauty, The Iconic, and across 200-plus fashion, homewares and gifting retail stores.