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Jennifer Braun Published
June 11, 2025
Fashion retailer Revolve Group has announced the opening of its first permanent physical retail location in the heart of downtown Aspen, Colorado.
The move follows the success of its pop-up experience in Aspen, which debuted last December in the same location.
The store features a curated selection of apparel, footwear, and accessories. Notably, the ground floor showcases collections from emerging designers and popular Revolve brands, like Helsa, L'Academie, and Lovers + Friends, along with exclusive pieces tailored for Aspen's clientele.
Meanwhile, the upstairs is dedicated to Fwrd, featuring a handpicked assortment of luxury fashion labels and Fwrd Renew, a collection of pre-owned bags and accessories from designers like Acne Studios and Isabel Marant.
Revolve and Fwrd plan to continue their tradition of curating in-store events and trunk shows, offering unique opportunities for brands to connect directly with Aspen’s high-end market.
The opening of the Aspen store marks a significant step in Revolve's strategy to seamlessly integrate their online and offline retail offerings.
"Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer,” said Michael Mente, co-CEO and co-founder of Revolve Group.