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ETX Daily Up Translated by
Nicola Mira Published
September 13, 2025
The French capital could be the next venue for the iconic Victoria's Secret Fashion Show, says WWD. The label has not confirmed the rumour however. It would be the first time Victoria's Secret shows in Paris.
The Victoria's Secret Fashion Show is usually staged at the 69th Regiment Armory in New York, though it has been held before in other US and European cities, among them Miami, Los Angeles, Cannes and, in 2025, London. Last year, the show returned to its home in the historic New York building.
The Victoria's Secret Fashion Show is more than a catwalk presentation, it is something of an event, broadcast on TV by CBS. Top singers are regularly featured on it (among them Taylor Swift, Selena Gomez, The Weeknd and Ellie Goulding), while the fashion world's most iconic models showcase the label's latest creations.
The event is usually scheduled for November and televised in December.
In January, the lingerie brand gained a first foothold in France by opening a store inside the West Terminal at Paris Orly's airport.