最新谷歌沙盒期|【唯一TG:@heimifeng8】|飞机盗号软件API破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨M&S ups sports focus as it sells Adidas, Sweaty Betty online
Nigel TAYLOR Published
September 25, 2025
M&S has seen major success with its sports-focused Goodmove line and it continues to expand its successful third-party brands association too. So it makes sense that this time it’s making important additions to its growing sportswear/athleisure offer.
Now coming on board with the UK retail giant are Adidas and Sweaty Betty. Over 150 products across the two brands will launch on M&S's dedicated Sports Edit platform in early October.
In addition to the success of its Goodmove brand, M&S’s aim is to continue to drive online growth with further additions including Regatta and Sorel coming on board, adding to a line-up that includes the Columbia, Born, Hoka, Girlfriend Collective, and Asics brands alongside staples such as FP Movement, Girlfriend Collective and Beyond Yoga.
Sweaty Betty’s offer will include its Zero Gravity range with performance footwear from adidas including running favourites the Adizero and Ultraboost.
Nishi Mahajan, director of third-party brands at M&S, said: “Expanding its sporty ranges was just one of the ways we're continuing to become more relevant to our customers' lifestyles… as we continue to grow market share and build credibility in sportswear.”
The retailer acquired a stake in sportswear platform The Sports Edit in March 2025 and then launched the platform on its website in February.