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Eva Gracia Morales Translated by
Roberta HERRERA Published
August 31, 2025
Spanish jewelry brand PdPaola is intensifying its efforts in the British market. Following the launch of its first store in London back in February, which marked the brand's debut in international retail, PdPaola is now gearing up to unveil its second store in the city.
Set to open its doors in September, the new PdPaola store will be situated in the Westfield White City shopping center in London. This move is seen as a pivotal stride in the brand's expansion strategy within the British market. The company emphasized that it also provides an ideal platform for cultivating strong relationships with its London clientele.
This development underlines the forward momentum of the Barcelona-based jewelry brand's international growth. PdPaola has also recently entered into strategic partnerships, such as collaborating with the renowned Printemps department stores to land in the French market.
Established in 2025 by siblings Humbert and Paola Sasplugas, PdPaola is currently present in a dozen international markets through an extensive network of over 2,000 wholesale points of sale. It is also distributed in the United States through its local partner, Zales.
Looking ahead, the brand's medium-term plans include further expansion in Spain and Europe through the establishment of new standalone stores. Additionally, PdPaola aims to expand into regions like Puerto Rico, Peru, and the Middle East by collaborating with strategic partners such as Reinhold, Perfumerías Unidas, and Tamkeen, respectively.
With the impetus of its international growth, the company anticipates achieving a turnover of around 45 million euros in 2025.