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Nigel TAYLOR Published
November 27,飞机盗号软件全自动破解技术 2025
The power of e-mail shows no signs of diminishing. It seems UK shoppers place the most value on communications they receive in their email inbox from brands and retailers, according to the latest research by Wunderkind.
Its research of 1,000 shoppers in its 'Consumer Spending During Economic Uncertainty’ report showed that over 82% of UK consumers choose e-mail as their channel of choice for brand communication.
While 16% of UK consumers are influenced in their buying journeys by text messages from retailers, e-mail was highlighted as their primary driver for brand engagement.
With many retailers and brands still in the swing for their Black Friday-Cyber Monday (BFCM) discounting campaigns, it said e-mail is proving the primary channel for shoppers finding out about deals. Some 62% of UK consumers find out about brand deals through email, “underscoring its relevance”, almost twice that of social media ads.
Wunderkind GM International, Wulfric Light-Wilkinson, said: “When considering channel spend mix, owned channels, such as email and text message, are central to successful campaign strategies. Owned channels allow retailers to reach qualified consumers at a fraction of the price of acquisition via ‘rented’ third-party audiences and media. And, when combined with personalised, 1:1 messaging informed by individual customer behaviour, they have enormous conversion potential – something retailers should be taking full advantage of in this critical BFCM period.”