长沙长沙USDT兑换|【唯一TG:@heimifeng8】|蜘蛛池域名注册✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Rixo opens major pop
Sandra Halliday Published
April 3, 2025
Womenswear brand Rixo has unveiled a key SS24 shop-in-shop experience inside Selfridges’ flagship on London’s Oxford street for a 10-week period.
Located on the third-floor atrium, it’s the label’s largest-ever shop-in-shop and includes a curated selection of the brand's latest collections, along with exclusive pieces available only at the luxury department store.
The company said “the space invites customers into a world of elevated style and unparalleled craftsmanship”.
The central London market is clearly an important one for the brand as it already has stores on The King’s Road, Marylebone High Street and Carnaby Street. But Selfridges is on another level as it’s a destination in itself and (along with Harrods) a must-visit for luxury shoppers in the UK capital.
As well as clothing, the Rixo concession features a dedicated space for accessories, including statement jewellery, handbags and footwear.
To celebrate the launch, Rixo is hosting a series of special activations at the Selfridges site throughout its duration, including exclusive styling sessions and more.
The company said its new enclave “promises an immersive shopping experience like no other, with its own distinctive fitting rooms, crafted with sustainable stripped curtains from Colour of Arley. Other design highlights which reflect the atmosphere and aesthetic of popular Rixo stores include a colourful mixture of hand-crafted zellige tiles from Otto Tiles & Design, stripe wallpaper from Salvesen Graham, hand painted murals and preserved palm trees”.
The design was led by Interior Design studio, Cúpla, founded by Gemma McCloskey, twin sister of Rixo Co-Founder Orlagh McCloskey.
Henrietta Rix, the other Co-Founder, said: “As a student I worked on the shop floor in Selfridges so to open our first official Rixo shop-in-shop here feels extremely personal. Selfridges is such an iconic global department store and we hope this is the first of many similar shop-in-shops that we will open globally over the next few years as we approach our 10th year in business.”