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Nigel TAYLOR Published
December 18025快排劫持通道 2025
Hammerson is finishing 2025 with a flourish of high-profile retail arrivals at its Bullring & Grand Central mall, “the culmination of a transformational year for the Birmingham city centre destination”, the commercial property giant said.
Nike, plus Inditex’s Bershka and Pull&Bear, have joined the new 65,000 sq ft M&S store in time for the busiest shopping period in the calendar with the openings adding a total of 115,000 sq ft of “brand-new shopping experiences”.
Sportswear giant Nike has opened its Nike Rise concept store, located at the gateway to Bullring and just metres from the centre’s well-known steel bull. Spanning 13,000 sq ft, it features digital experiences and services “that enliven the sport pulse of the city”.
Here, customers will be able to experience Footwear Fastlane, which shares footwear product stories, benefits, and technical information, plus ‘Nike by You’ which enables visitors to customise new Nike products, while a new bra and leggings destination “helps female athletes find their right fit”.
Fashion brands Bershka and Pull&Bear have also made their regional debuts at Bullring, following in the footsteps of larger sister brand Zara. The two stores, spread over 36,000 sq ft in total, take Inditex’s presence at the mall to over 76,000 sq ft. Each has its own dedicated entrance, and the stores bring together Bershka’s three main lines – Bershka, BSK, and Man – alongside Pull&Bear’s complete collection of menswear and womenswear.
Toby Tait, Director of Asset Management at Hammerson, said: “We always knew that 2025 was going to be a transformational year for Bullring & Grand Central. In the last three months alone, we’ve had 12 major brands open their doors, as we enliven the destination by introducing new entertainment and leisure concepts, high-profile brands and market firsts.
“The strength of the new openings this year… reinforces the ‘flight to quality’ we have witnessed across our portfolio, and the confidence occupiers have in the in-store experience, particularly in the right city centre location. We are well positioned going into 2025 and will build on this strong momentum.”