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Don't make retailers afraid to talk about eco credentials warns BRC chiefBy

Nigel TAYLOR Published
April 8,飞机盗号软件企业破解技术 2025

Naming and shaming fashion retailers that exaggerate their eco credentials may not be productive. That’s according to the British Retail Consortium (BRC), which has intervened after the Competition and Markets Authority's (CMA) targeting of dubious eco-friendly and sustainability claims made by retailers.


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The competition regulator’s approach to greenwashing “risks businesses pulling back on their sustainability efforts”, the boss of the retail group has warned.
 
BRC chief executive Helen Dickinson, told The Times that although she recognised the need for businesses to be more transparent about their processes, there was “a real risk they will pull back and not feel confident to shout about the things they are doing well… We shouldn’t let that stand in the way.” 

She said there was work for the regulator to do to “make sure there is clarity for what is expected” from businesses but admitted that there's also “work for retailers to make sure they can stand behind what they’re saying and live up to the claims they’re making”.
 
Last week, the CMA announced a deal with ASOS, Boohoo Group and George at Asda about their eco claims following its earlier launch of an investigation into potential greenwashing and it ow has a code that should be applicable across UK retail.  
 
A CMA spokeswoman said: “A key part of our green claims work is helping businesses to understand and comply with their legal responsibilities when making environmental claims. That’s why we created the green claims code — a detailed set of principles, with case studies, that helps businesses talk about their environmental actions in a clear and accurate way. As we move forward with our work in this area, we’ll continue to engage with businesses.”

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