高收录蜘蛛池配置|【唯一TG:@heimifeng8】|电报盗号系统免杀破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨CWF’s childrenswear brand Billieblush celebrates its 10th anniversary
Sarah Ahssen Translated by
Nicola Mira Published
March 27,高收录蜘蛛池配置 2025
Sequins, spangles, stripes, and pink galore: in the last 10 years, this has been the winning recipe and hallmark of Billieblush, the brand for young girls launched by French childrenswear specialist Children Worldwide Fashion (CWF) at the end of 2025.
“The CWF group is an experienced distributor of children's fashion brands under licence [like Timberland, Chloé, Kenzo Kids, Hugo, Marc Jacobs, Chloe and others]. Ten years ago, we explored new market opportunities that wouldn’t cannibalise our brand portfolio. This is how we created Billieblush, the group's first proprietary brand, designed for cheerful, bold and mischievous little girls,” said Clémence Pierson, head of brands at CWF.
Billieblush now ranks among the group's top five brands in terms of revenue, with 36% of its sales generated in France, and is growing in double figures. Outside France, Billieblush is chiefly distributed in Europe, notably the UK, Spain and Italy, and is available at some one thousand addresses: around 800 of them are multibrand retailers, while the remaining 200 are either stores like Kids Around, the multibrand chain operated by CWF, or department store concessions. Billieblush also has a monobrand store in China, opened with a local partner, and a second one is set to be inaugurated soon in Shanghai.
Billieblush generates 90% of its revenue with childrenswear and 10% with baby clothes. A three-item look retails at approximately €150. On March 28, the brand is launching a capsule collection to fête its 10th anniversary, reinterpreting 10 of its signature items, like the sequinned denim jacket. Each of the outfits will be paired with a complimentary trinket, like a scrunchie or a necklace.
To boost the anniversary's visibility, select stores will feature a dedicated window display. And during the fortnight-long celebration period, Billieblush customers will be able to win prizes like items from the collection, free tickets for Disneyland Paris, and more.
Besides Billieblush, CWF has another own brand, Carrément Beau, more classic in style. A few years ago, CWF put on hold Billybandit, Billieblush’s counterpart for boys. “Clients struggled to connect the two brands, but we’re not ruling out relaunching a boys range, going for a designer approach,” said Pierson.
CWF has 13 childrenswear licences in its portfolio, plus two own brands. It is present in 80 countries and nearly 2,200 stores, including 350 department store branches, 70 pure players, and 65 Kids Around shops. In 2025, the group recorded a revenue of €284 million, and is said to be considering entering the second-hand segment soon.