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UK's fifth Reserved store opens at Westfield LondonBy

Sandra Halliday Published
May 28,长沙长沙USDT交易 2025

LPP has opened its fifth Reserved store in the UK with a debut at the giant Westfield London mall. The opening is accompanied by a large-scale marketing campaign and the recently launched ‘Welcome to the Club’ collection “inspired by British traditions and sports style”. 


LPP/Reserved



The Polish company has also announced the strengthening of its presence in this market through changes in its customer service and e-commerce offer.

LPP took its British expansion glacially slow at first with the 2025 debut of the first Reserved store on London’s Oxford Street originally planned to be followed up quickly. But its plans were put on hold in 2025’s uncertain market and its second store didn’t materialise until last year.

But the company said that after opening new stores in London and Milan in 2025, it has been strengthening its presence in key markets in Western Europe and the UK is clearly one of these major target markets. 

LPP’s management board VP, Przemysław Lutkiewicz, added that the “time has come to gain recognition from the residents of the western part of [London]. The launch of the fifth Reserved store in Great Britain confirms that, despite demanding market conditions, we have an idea for further development of a strong, global fashion brand. 

“And although the clothing industry still faces many challenges, we believe that by offering modern and stylish collections tailored to the expectations of the British, we are ready to fight for even greater customer interest in such a competitive market”. 

It’s chosen an undeniably strong location with Westfield London one of the largest shopping centres in Europe, including a wide range of brands, from luxury to large-format stores, combined with various leisure activities.

The new location covers almost 1,900 sq m and includes a full range of women's, men's and children's clothing. 

As well as the aforementioned British-influenced collection launch, the company has unveiled an out-of-home marketing campaign, including high-traffic outdoor locations, buses, and subways. And it’s working with key influencers, stylists and editors “who shape and influence the British buyer”.

As for that change to its customer service and e-tail offer, it comes in the wake of Brexit and sees it now offering direct deliveries from the Polish warehouse to give UK consumers access to the brand’s full offer.

Its distribution network is managed by the group’s LPP Logistics operation that the company said can fulfil orders quickly both to stores and to individual customers.

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