寄生虫站群霸屏技术|【唯一TG:@heimifeng8】|Telegram账号盗号云控破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Morris & Co x Hoff sneaker launch deepens Spanish brand's UK appeal
Sandra Halliday Published
March 14,寄生虫站群霸屏技术 2025
Fast-expanding Spanish sneaker brand Hoff is aiming to deepen its connection with the UK market and has just unveiled a new collaboration with one of Britain’s best known heritage names.
It has linked up with Morris & Co for a new style that “embodies the identity of both brands, with design, originality and creativity being the pillars of this alliance”.
The floral pattern on a suede and leather model, designed by Jess Bennet and called Blackthorn, is characterised by the presence of daisies and tulips and is instantly recognisable as it’s based on the style of William Morris’s heritage prints.
It’s the latest in a series of Hoff ‘City silhouettes’ that aim to identify the brand closely with the cities in which it’s located.
Hoff opened its store on London’s Regent Street last autumn and the new design also comes with Regent Street imagery screen-printed onto the sole.
It will be sold only via the Regent Street shop that’s in a prime location near the top of the street and close to big names such as Lululemon, Coach and Tory Burch.
This limited edition consists of 100 units and continues a series of launches aiming to reach UK consumers in particular as Britain is seen as a strategic country for the label.
For instance, it has also partnered with London-based Chinese artist Yukai Du who was in charge of creating the soles and packaging for the Art silhouette.
Meanwhile the trans-seasonal Bird sneakers that include a mesh insert to make them ultra-breathable have been been designed by Diana Beltrán. She’s an origami artist based in Bristol, who’s also been commissioned to design the windows of Hoff’s flagship stores not only in London but in Madrid and Barcelona too.
The product launched with Morris is particularly interesting given the ongoing partnership between nearby department store Liberty London and sports giant Puma.
Like Morris, Liberty is known for its heritage floral prints. The collections launched in 2025 and 2025 show that the seemingly incongruous combination of historic ditzy florals and the favourite shoe of the modern casualwear-focused consumer can be a winner commercially.