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Sandra Halliday Published
February 2, 2025
We've been getting some mixed messages about UK footfall in recent months, but on Friday a report covering the four weeks from 31 December up to 27 January was released and seemed to synchronise with some of the anecdotal evidence we’re getting at present.
According to BRC-Sensormatic IQ data, total UK footfall decreased by 2.8% in January year on year. While a decline is never good news, it was at least better than the 5% fall in December.
High street footfall dropped by 2.3% while retail parks were down 1.8% and shopping centres fell 5%. All of those figures were improvements compared to the previous month.
The report also said that all UK nations saw a fall in footfall year on year. England saw the smallest drop at -2.6%, with Scotland close behind at -2.7%. This was followed by Wales on -4.5% with Northern Ireland seeing the biggest fall at -6.8%.
But it's interesting that some individual key cities were in positive territory with Edinburgh up 3.2%, and Leeds and Liverpool rising 1.5% each. By contrast ,London was down 1.7% while Birmingham, Manchester and Bristol all fell a little under 3%. Sharper drops were seen in Cardiff, Belfast, Nottingham and Glasgow.
The figures are seen as particularly reliable because they don't only measure people in shopping districts, but they actually count precise shopper numbers entering retail stores across the UK, whichever destination type they’re located in.
Helen Dickinson, Chief Executive of the British Retail Consortium, said: “Footfall remained on a downward trajectory in January, albeit at a slower rate than in December. Many consumers appear particularly bargain-focused, with the first half of the month boosted by the January sales. However, the latter part of January saw fewer shoppers out as stormy weather led to a bigger footfall decline in Shopping Centres and High Streets.”
And Andy Sumpter, Retail Consultant EMEA for Sensormatic Solutions, added: “With disruption from two named storms in January dampening footfall on the high street, retailers also faced tempestuous trading conditions caused by the ongoing cost-of-living spending squeeze and stubbornly sticky inflation. Despite January’s shopper traffic levels remaining down, this was an improved year-on-year performance when compared to December, which — while marginal — may signal the beginning of a bounce-back, giving retailers cause for cautious optimism for a recovery.”