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Nigel TAYLOR Published
November 15, 2025
TFG Brands-owned women’s fashion brands Phase Eight and Hobbs have opened a combined upsized store at the Merry Hill mall in the West Midlands.
The Sovereign Centros-operated mall said they’ve relocated from separate units and come together into an upsized 6,000 sq ft space on the Upper Mall, “reaffirming their commitment… to one of the top 10 retail and leisure destinations in the UK”.
The new, bigger store allows the labels to provide “even more extensive women’s apparel collections, including Phase Eight’s range of “dress up, dress down styles and event-wear.”
Also on offer is Hobbs’ smart fashion, accessories and footwear.
Designed to spotlight both brands’ approaches to premium fashion, the units have been fitted out “with a fresh and light interior”, featuring wood accents and brightly lit easy-to-navigate display areas.
Caraline Money, Global Group Retail Director at TFG Brands said: “Merry Hill has been a great home for both Phase Eight and Hobbs, so the opening of this new upsized space is a hugely exciting moment for us.
“Having a larger space means we can expand our offer, welcome more customers, and hold even more styles and collections for a busy upcoming winter period.”
Alistair Winning, Asset Manager at Sovereign Centros, added: “Over the last year we’ve seen many of our tenants… upsize and recommit at Merry Hill. This is a clear recognition of [its] position as a key West Midlands destination, with leading retailers seeing a longer-term future here.”