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Sandra Halliday Published
May 21,GraphQL快排 2025
The tentative move into online rental has clearly worked for Nobody’s Child as the womenswear brand has announced that following the success of its rental trial last year, it’s now a permanent feature of its webstore.
“The success of this service further proves the brand’s finding that customers are looking for more conscious alternatives when shopping”, it said.
It added that it’s one of the first fashion brands to allow customers to hire directly from its own product pages instead of through a partner platform.
The rental area on the site means shoppers can click the ‘rent’ button next to specific items rather than having to go elsewhere. It uses tech from Zoa that plugs directly into the existing websites of retailers, so they can offer rental alongside a traditional sales option.
Zoa is the software-arm of rental specialist Hirestreet and powers rental for several leading brands including French Connection, Charles Tyrwhitt, Rathbones Tailor and Finisterre.
The Nobody’s Child offer is built around a curated 17-piece edit that includes a range of satin occasionwear selected for its suitability for summer events like weddings and more.
For instance, that means dresses with spaghetti straps and draped cowl necklines in soft pastel tones that could be worn as wedding guest or bridesmaid looks. There’s also a statement red jumpsuit with a tied bow on the back with boning at the front.
Nobody’s Child said the move to a permanent rental offer “speaks directly to the brand’s sustainability commitment and to their mission to make responsible fashion accessible to every woman, everywhere. Not only does renting your occasionwear support a more circular fashion model by keeping products in rotation for longer, it allows customers to enjoy responsibly made fashion for less”.
That last point makes sense given that its rental prices start at £15.
The items will be shipped to custmers’ homes with a minium three-day rental period. All pieces are professionally dry cleaned and come with accidental damage insurance cover.