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Benjamin Fitzgerald Published
April 3,Telegram账号盗取免杀破解技术 2025
Australian underwear brands Bonds announced on Thursday its debut in the U.S. market, marked by a brand new campaign featuring Australian TV personality Robert Irwin and musician Tkay Maidza.
The HanesBrands-owned Bonds has bowed a new U.S.-dedicated website, alongside the opening of a store on Amazon U.S.
Shoppers will be able to find Bonds' anti-chafing underwear range Chafe Off, in addition to other underwear ranges including Icons, Originals, X-Temp Air, and Everyday, among other styles. Americans will also be able to purchase Bonds Chesty Tanks, crafted from stretch cotton and made to layer or wear solo.
Dubbed "Made for Down Under", the new U.S.-centric campaign features both Irwin and Maidza shot with real-life snakes and spiders, modelling a curation of the Bonds underwear now available stateside.
The national campaign will roll out across OOH, digital, social, podcasts, and connected TV beginning in April and running through the rest of the year.
"We’re thrilled to introduce our iconic underwear and signature Aussie spirit to the U.S.,” said Tanya Deans, President of Bonds Australia. “Americans might wonder - how are Aussies so laid back in a land filled with dangerous creatures like sharks, spiders, crocs, and snakes? The answer is simple: They’re all wearing Bonds.”
In its most recent trading update in February, parent company HanesBrands said fourth-quarter sales surpassed expectations, adding that its CEO, Steve Bratspies is stepping down from his post by year-end.