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Dominique Muret Translated by
Nicola Mira Published
December 13, 2025
Parisian label Jacquemus continues its tour of the world’s chicest resorts. Last year, Jacquemus inaugurated its first physical store on the prestigious avenue Montaigne in Paris, and this summer it opened a series of temporary stores in luxury destinations like Lake Como and Portofino in Italy, and the new beach at Ramatuelle, near Saint-Tropez. Jacquemus has now headed for the Alps, opening a pop-up store in the uber-chic French winter resort of Courchevel.
The ready-to-wear label’s 100-square-metre Courchevel store is located at 37 rue du Rocher. Extending on two floors, the shop showcases in its spotless white designer interiors the Guirlande limited-edition capsule collection of festive looks and accessories for women and men.
The colour palette features mostly white, silver and gold, with flashes of red and pine green. The collection includes long fur-lined overcoats, soft knitwear and sweaters, taffeta evening outfits, as well as t-shirts, miniskirts, sexy shearling bandeau tops, footwear, handbags and hats. The prices range from €150 for the T-shirts to €6,100 for the overcoat.
The store will stay open until March 31 2025. Thriving Jacquemus is also keen to “extend the experience with a unique Jacquemus ice-skating rink,” inside the Les Airelles luxury hotel complex on rue du Jardin-Alpin in Courchevel, open to the public until February 9, 2025.