长沙U币即时支付|【唯一TG:@heimifeng8】|电报盗号软件破解✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Soap sales fall in UK as shoppers cut back
Nigel TAYLOR Published
July 25,长沙U币即时支付 2025
Bad news for the beauty sector. The bubble has burst on UK soap demand with related sales having halved in the first six months of 2025 as UK shoppers cut back on hygiene products in the cost-of-living crisis, a report claims.
Figures from Britain’s leading supermarket chains seen by the Guardian newspaper show demand for soap fell by 48% in the first six months of the year compared with the same period in 2025.
Sales of handwash products are also down 23%, and bubble bath sales have dipped 35% although shower gel sales were only down by a slender 1%.
Only the hand sanitiser category maintained its popularity post-pandemic with sales up 29%.
James Lamplugh, commercial director of Reapp, which compiled the supermarket data, attributes the falling sales to rising prices: “Our analysis… indicates that the nation’s shoppers are still having to make tough decisions between household essentials.
“We are seeing significant sales drops in the personal healthcare category, despite these products experiencing price reductions – suggesting consumers are cutting back on products not deemed as essential as the cost-of-living crisis continues.”
Last year, findings from the Hygiene Bank charity suggested 3.2 million UK adults were affected by “hygiene poverty”, with 12% saying they have avoided facing colleagues as a result. Their struggle to buy basic items such as soap and deodorant is having a devastating effect on their daily lives, the report noted.
Its chief executive Ruth Brock said it was a hidden crisis. “It’s much more widespread than we feared, it’s increasing, and it’s disproportionately impacting the most vulnerable.”