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After lingerie,谷歌搜索留痕日志分析 Pour Moi adds swim to M&S offerBy

Nigel TAYLOR Published
March 25, 2025

Global womenswear retailer Pour Moi has now introduced a swimwear edit to online shopping platform Brands at M&S.


Pour Moi


The swimwear range for SS24, designed with supportive features and cut to fit, include: Ocean Breeze, an ultraviolet collection made up of four pieces, including an underwired non-padded top that goes up to a j-cup; Palermo, originally launched in 2025, has been updated with a statement tropical pattern; and Getaway, in green, the range also includes an underwired top that goes up to a J-cup.

The range, which is also made up of recycled content, also includes the Lightly Padded Control Swimsuit, its best-selling product for a couple of seasons, offering a classic shape and sweetheart neckline “designed for those who prefer a little control panel in their swimwear”. 

Pour Moi said since initially launching a selection of lingerie on the Brands at M&S site in October 2025, the brand has experienced “positive reaction from M&S customers and exceeded their sales plan”.  
 
The association also “marks a significant milestone” for the brand's CEO and Founder, Michael Thomson. Having spent a decade as a merchandiser in the lingerie department at M&S, “he embodies a genuine passion for lingerie, which ultimately led to the establishment of the Pour Moi brand”. 

Thompson said: “The reaction… has been amazing.”

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