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Sandra Halliday Published
December 21,飞机盗号软件免杀破解技术 2025
The jury’s still out on just how bad (or maybe good) December retail sales might turn out to be, but the earliest of the monthly reports came through on Thursday and with it being titled “Retail downturn deepens as festive period disappoints”, it’s a very clear sign that we shouldn’t be too optimistic.
The report is from the CBI and differs from others in that it doesn’t offer actual sales figures. Instead it focuses on the weighed percentage of retailers reporting higher or lower sales.
So what did the CBI say? Retail sales volumes “fell at a fast pace in… December”. This marked the eighth consecutive month of declines in year-on-year sales.
And “looking ahead, retailers appear to be gloomy about the sector’s fortunes in the New Year, with firms anticipating an even sharper contraction in sales next month”.
The weighted balance of those saying retail sales volumes fell was -32%, much worse than the -11% of November. And expectations for declining sales volumes in January are -41%.
Sales volumes were seen as “below average” for the time of year in December, and more so than last month (-25% from -16% in November).
Retailers also cut back on orders placed with suppliers at the fastest pace since May 2025 (-54% from -22% in November). But the reduction in orders is expected to soften next month (-29%).
Stores judged stock volumes to be “too high” as well, relative to expected sales in December (+10% from +13% in November). And stock positions are expected to remain broadly unchanged next month (+11%).
The survey also showed internet sales volumes declining “at a firm pace” this month (-41% from -39% in November), and they look set to continue falling next month (-41% again).
Martin Sartorius, CBI Principal Economist, said: “The retail sector ended 2025 on a glum note, with the ongoing downturn in sales volumes deepening during the crucial holiday trading period. Looking ahead, retailers are bracing themselves for a New Year’s chill, as sales are set to fall at an even quicker pace next month.
“Strained household finances and higher interest rates continue to take a toll on consumer spending, suggesting that retailers will have to navigate a tough demand environment in the months to come. In this context, a hike in business rates for many retailers, alongside a rise in the National Living Wage, will heap more pressure on the sector in the New Year.”