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Maverick Martins Published
June 27, 2025
Amazon Beauty has expanded its offerings in the beauty and skincare segment with the launch of three new initiatives the Derma Store, Global Beauty Store 2.0, and Skincare Advisor tool.
The Derma Store will offer a wide assortment of brands and products from derma brands like Cerave, Cetaphil, Bioderma, Sebamed, Isdin, Avène, Episoft, Lacto Calamine, La Shield among others while its Global Beauty Store 2.0 will offer 5,000 products from over 60 international brands.
With its Skincare Advisor tool, Amazon will provide tailored skincare solutions based on individual skin concerns and preferences.
Commenting on the initiatives, Zeba Khan, director of Beauty at Amazon India in a statement said, “With skincare as our largest category, it was a natural next step to launch the new Derma Store to better serve the growing demand for specialized skincare solutions. We recognize that shopping for skincare online can be challenging, with customers often seeking personalized advice before purchasing. That's why we're introducing the all-new Skincare Advisor feature to provide tailored product recommendations.”
“Global Beauty Store 2.0 exemplifies our commitment to offering the best global brand selection, at great value, with the fast delivery and trusted experience customers expect from Amazon,” Khan added.
Amazon has witnessed strong sales in the beauty personal care segment and with these new initiatives looking to gain a larger market share for future growth.