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Nigel TAYLOR Published
January 3,TG盗号软件免杀版 2025
There looks to be good mileage in supporting community running events for SportsShoes.com.
Fresh from announcing its major Podium Festival in Leicester for March, the online running shoes, clothing and outdoor gear retailer has now gone one bigger, forming a global partnership with community event network parkrun.
The e-tailer has exclusively become parkrun’s official retail partner in the UK, while also supporting its global community with procurement and distribution of parkrun’s range of merchandise.
It marks the biggest retail partnership SportsShoes.com has secured to date and will see it supporting more than nine million registered parkrunners who form part of the global community.
Delivered by local volunteers, parkrun and junior parkrun provide free, weekly, timed 5k and 2k social events, catering for participants of all abilities in 23 countries around the world.
The partnership will see SportsShoes provide procurement and distribution services for related merchandise including its Apricot collection and milestone range, which will be available to the retailer’s customers.
The partnership will also allow the retailer’s Ultra members to add their parkrun ID to their customer profiles to access exclusive rewards and expert advice and guidance.
SportsShoes.com managing director, Brett Bannister, said: “parkrun has positively transformed the global running community and is built on solid foundations of inclusivity and wellbeing.
“Its mission aligns perfectly with ours… which sees us always exploring new ways to support more people to lead happier and healthier lives through physical activity.
“This is our biggest ever retail partnership and will further support our international expansion strategy by placing our brand, products and expertise at the heart of the worldwide parkrun community.”