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Nigel TAYLOR Published
May 1, 2025
Tommy Hilfiger has more than doubled the size of its flagship store at the Icon Outlet at The O2, situated in Greenwich, Southeast London.
This latest development for the PVH Corp-owned fashion and lifestyle brand follows “stellar trading results throughout Q1 for both brand and destination, and is a significant vote of confidence" in its presence at The O2, the venue owner/operators AEG and Crosstree Real Estate Partners said.
The new 6,000 sq ft store shares the upper level with fellow high-profile brands such as Calvin Klein, Gant, Hackett, and Ted Baker. The store showcases the brand’s classic American style across menswear and womenswear, with the addition of a childrenswear range.
Scott Murdoch, Chairman of Retail at CBRE, said: “Tommy Hilfiger at Icon Outlet at The O2 has continued to be a strong performer within the outlet portfolio. It demonstrates commitment to the outlet shopping destination following [our] consistently high footfall and strong sale results, and there is no doubt that the brand will continue on an upward trajectory with a larger presence and enhanced in-store experience.”
Louisa Dalgleish, Leasing Director, added: “This latest move indicates how much the brand values its position at The O2 and delivers a strong vote of confidence for the year ahead, further cementing our position as one of London’s leading outlet shopping destinations.”