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Sandra Halliday Published
July 3,黑帽SEO快排发现 2025
H&M Group’s fashion and lifestyle Arket brand has opened a flagship store in Milan, its first location not just in Italy’s fashion capital but in the country as a whole.
Located in the Medelan Building on Piazza Cordusio, it covers a total area of 1,000 square metres on the ground and second floors of the historic building that opened in 1902 and was once the HQ of Credito Italiano bank.
The space combines Arket’s signature monochrome palette of soft greys and natural materials, including solid oak interiors and lush greenery.
The new store features the brand’s full assortment of ready-to-wear and accessories for women and men, plus its kidswear, bodycare, and more.
It also comes with a “unique flooring composition, developed specifically for this location. The design is based on deep studies in Italian and Milanese architecture and consists of red and white marble combined with Arket’s custom-made terrazzo and wood flooring, creating different room structures to enhance the customer experience”.
In-store are the Arket Café, developed and headed by Swedish chef Martin Berg, “with the mission to promote food creativity and natural flavours”. As well as items available elsewhere, the café in Milan features a new signature item — silky non-dairy vanilla ice cream served with seasonal sauces and toppings.