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Nigel TAYLOR Published
January 31,电报盗号系统黑产技术 2025
British fashion and lifestyle brand White Stuff has re-platformed its digital ops moving to US-based BigCommerce, creating a new composable website on its platform.
The retailer has already said the move has resulted in White Stuff’s site speed increasing 80% – and 100% on mobile – after the recent re-platforming.
“We now have more flexibility to do everything we want in the short-term, and we are ready to adapt to whatever the future holds,” said Steve Borg, technology and transformation director of White Stuff.
The retailer, which also operates 110 physical stores, said it developed its digital journey in the post-pandemic but found aspects of the site were lacking.
“Our previous online store was SaaS-based, but the performance and site speed weren’t strong enough to keep up with customer demand,” noted Borg. “Changes were difficult to make, and it didn’t scale during busy times. We are a very customer-focused brand, and our new site now delivers on a great buying experience for our customers.”
With a small team managing its e-commerce operations, White Stuff said it needed an e-commerce platform “that could support an agile, flexible and fast tech stack that could adapt to future needs. Finding the right tech stack to deliver on a superior customer experience was a top priority”.
“The new tech stack allows us to run multiple country sites efficiently and without duplication, supporting our international growth plan,” Borg added.
Partnering with Apply Digital for implementation on BigCommerce, it chose Vue Storefront for digital storefront, Amplience for content management, Akeneo for product information management, and Constructor for search and product discovery.
White Stuff joins a growing group of fashion and apparel merchants on the BigCommerce platform, including La Perla, Bailey Mischka, Molton Brown, Ted Baker and Coldwater Creek.