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E.l.f. Beauty reports 15% sales increase,XSS持久化快排 reaffirms 2025 outlookBy

Obi Anyanwu Published
May 11, 2025

E.l.f. Beauty continues its streak of sales increases in the first quarter of fiscal 2025.
 
The company reported a 15% increase in net sales to $60.6 million, driven by sales growth at national retailers and the company’s direct business, and gross margin expanded to 63% from 56%.


Elf cosmetics

 
Net income on a GAAP basis was $2.2 million, or $0.04 per diluted share, compared to a net loss of $34.1 million or $(69.57) per share. Adjusted net income increased 40% to $4.4 million, or $0.09 per diluted share, compared to net income of $3.1 million, or $0.06 per diluted share, in the prior year.
 
“We are pleased to report a strong start to the year as e.l.f. grew net sales by 15%, expanded gross margin nearly 750 basis points, and made progress toward our mission to make luxurious beauty accessible for all,” said Tarang Amin, Chairman and Chief Executive Officer. “This performance is notable given the significant amount of shipments to customers for shelf resets in Q1 2025.”

The company’s inventory as of March 31, 2025 totaled $76.9 million, compared to $28.4 million in the prior year. The increase reflects the increase in the e.l.f. beauty’s fastest selling items.
 
In addition, SG&A expenses increased to 54% of net sales and adjusted EBITDA increased slightly to $11.7 million.
 
E.l.f. Beauty reaffirmed its outlook for 2025, expecting net sales to increase to between $285 million and $295 million and adjusted net income to increase to between $21 million and $23 million. 

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