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Sandra Halliday Published
April 5, 2025
On the same day that the latest BDO report showed UK retail sales falling last month, a new footfall report also showed visitor traffic to stores in decline.
Fresh BRC-Sensormatic data told us the five weeks up to 30 March saw footfall dropping by 1.3% year on year, although this was at least better than the previous month.
That lesser decline was perhaps because of events like Mother’s Day and the early Easter, given that February's footfall drop had been as much as 6.2%.
The bad-but-not-as-bad-as-February pattern was repeated for all three destination types. High street footfall decreased by 1.5% in March, better than -9.3% in February; retail parks footfall fell 3.5%, better than February’s -5.8%; and shopping centres even managed to squeeze out an admittedly unimpressive 0.3% rise, which was, again, better than the -7% of the month before.
That tiny shopping centre uplift may have been linked to the bad weather last month with consumers unwilling to visit outdoor destinations and opting for covered malls instead.
It was interesting that footfall varied across the country with Northern Ireland and Wales increasing foot traffic year on year, while England and Scotland were both down. Wales footfall increased by 0.4% and Northern Ireland by 4% while Scotland was down 0.9% and England by 1.6%.
Helen Dickinson, Chief Executive of the British Retail Consortium, said: “The wet weather kept shoppers indoors. Northern Ireland and Wales bucked the trend while shopping centres across the UK also saw a year-on-year increase in footfall, primarily driven by the start of the school holidays. The early Easter meant footfall rose across the UK in the final week of March, particularly in English cities such as Birmingham and Liverpool, but this was not enough to reverse the overall decline over the course of the month.”
And Andy Sumpter, Retail Consultant EMEA for Sensormatic Solutions, added: “An early, high-performing Easter helped put a spring in shoppers’ steps and this, combined with a boost from Mother’s Day and ambient store visits from school holidays, drove up shopper traffic numbers [month on month] in March to improve on what was a rather muted footfall performance in February. While retailers will have welcomed the seasonal uplift in store visits last month, the choppy nature of footfall recovery we’ve seen over the past few months indicates that consumer confidence is yet to fully turn a corner, meaning we may see a bumpy recovery in shopper traffic in the months ahead.”