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White Company chief apologises over logistics delaysBy

Nigel TAYLOR Published
April 3,电报盗号系统免杀破解技术 2025

Just how problematic were the White Company’s recent logistical delivery woes? Enough for its CEO to make a grand apology to its customers on social media.


The White Company
The White Company - The White Company


"We are really sorry,” chief exec Mary Horner has announced on Instagram. “A few weeks ago, we started the process of moving to a new distribution centre. It hasn’t gone as smoothly as we planned and some customers are experiencing delays receiving their online orders. We know this isn’t good enough.”

The fashion and homewares retailer is now in the process of  “working as hard and as quickly as possible" to resolve the issues and is “contacting everyone affected to explain the situation and to offer a refund”. 

And to minimise any further disruption, the retailer’s also temporarily removed all delayed products from its website, “meaning that our online range will be a bit smaller than usual for a few days”. 

She added: “I am truly sorry that this has happened and I want to thank all of you for bearing with us while we get back to the levels of service that you, our customers, expect and deserve.”

And damage limitation can be a powerful tool, as even some shoppers who had complaining of waiting weeks for their items, took to social media to applaud the company for its transparency.

One wrote: “This means everything to impacted customers… Bravo for your transparency.” Another called the honesty “refreshing”, noting that “communication is key”.

Logistics is a key part of any retail op and we’ve seen retailers being hit hard by such problems. Dr Martens, for instance, had ongoing issues with its new distribution centre in LA that harmed its US sales for some time. 

And luxury retailer END. had big problems linked to a new automated fulfilment system. Its new stock system was implemented mid-year and was meant to improve inventory management but the integration with existing systems but didn't quite work out as planned. It had to reduce marketing and promotion activities in order to slow down website traffic and took a multimillion pound stock write-off.

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