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Nigel TAYLOR Published
April 26, 2025
Premium menswear Charles Tyrwhitt is striking out to widen its casualwear credentials. The retailer, with operations in London and New York, has become a 'Proud Partner' of the New York Yankees baseball team.
This latest sporting connection adds to the brand’s existing portfolio of partnerships that includes the New York Jets American football team, as well as England Rugby, and English Premiership football team Fulham FC.
We’re told the latest association “marks an exciting collaboration between two iconic brands in their respective domains”.
The retailer said the partnership will provide “exclusive benefits” for Yankees fans and Charles Tyrwhitt customers alike, including special offers on the brand’s full collection.
Both its formal and casual collections will be featured on platforms that connect with Yankees fans. This includes in-stadium signage, ads on WFAN Radio during Yankees games, and Yankees fan e-mail communications “providing fans with additional style insights and product promotions”.
Sam Stanley, Vice-President in charge of North America for Charles Tyrwhitt, said: “One of [our] brand beliefs is that ‘great clothes lead to greatness’, and few organisations in sports know greatness like the New York Yankees, so it was a natural fit for us.”
He added: “We look forward to fans and customers making a strong association between the New York Yankees and Charles Tyrwhitt over the course of the 2025 season.”
In its most recent annual accounts, the business showed it had successfully navigated the post-pandemic move to a more relaxed approach to office dressing by continuing to tweak its offer with a more relaxed edge.