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Sandra Halliday Published
November 27, 2025
Figures are coming through showing what happened over Black Friday weekend but the picture remains cloudy, Yet while there was lots of “is Black Friday on the wane?” speculation ahead of the event, it still seems to have attracted lots of interest and spending.
And importantly, it boosted store footfall, which is key given that not so long ago it had seemed the Black Friday-Cyber Monday (BFCM) period was becoming increasingly e-tail-focused.
Footfall tracking specialist MRI Software said Monday that week-on-week UK footfall surged by 7.9% across the while Black Friday week, as shoppers made the most of discounts.
Footfall was also up by 2% across all UK retail destinations compared to 2025, with high streets leading the charge and seeing a boost of 10% compared to the week before.
That said, footfall may have jumped 11.8% week-on-week across all UK retail destinations on Black Friday itself, but it was marginally below 2025 levels (-1.6%).
Central London did particularly well for the whole of last week with a 16.4% rise compared to the week before, and footfall actually increased across six out of 10 UK geographical regions year on year, although it’s still 12.6% below 2025 levels.
Jenni Matthews, Marketing and Insights Director at MRI Software, said: “All three destination types – high streets, shopping centres and retail parks – saw consistent rises in footfall throughout the week. Shopping centres led the charge on Black Friday witnessing an increase in activity that was double that of the entire week. High streets performed much better than forecast indicating the attractions put on by many town centres are serving their purpose in enticing visitors.”
Interestingly though, another footfall tracker, Sensormatic Solutions, was less upbeat on one metric and more upbeat on another. It showed in-store traffic on 24 November down 3.1% from last year, worse than the 1.6% drop based on MRI Software data.
But it said shopper traffic had soared 52.4% week-on-week on Black Friday itself. Of course, different tracking systems come up with different numbers because the criteria including in their measurements will vary.
Sensormatic’s IQ platform said high streets and shopping centres saw yearly declines in shopper traffic, but retail parks defied the on-the-day footfall decline, with store visits rising 1.9% compared to 2025. This could be attributed to the mix of both big box and discount retailers making up their retail offer, giving shoppers a ‘one stop shop’ for Black Friday deals.
Spending data
PwC had been estimating that consumer spending on Black Friday would fall by a quarter, dropping from £7.1 billion last year to £5.6 billion this year and it will take some weeks to see whether this comes to pass. But we’ve already heard from Adobe Analytics that online-only spend managed to rise 4.1% to £1.04 billion, although 4.1% is well below the inflation figures we’ve seen over the past 12 months.
But perhaps a focus on the day itself is wrong as the event being spread out across several weeks before Black Friday and continuing into the start of this week means this is no longer just about a single day.
Barclays has said that card payment transactions rose 1.42% year-on-year in the week leading up to Black Friday and the volume of transactions in the week was higher than the equivalent period last year, as retailers continued to launch sales earlier in the month.
The bank sees nearly half of the UK’s credit and debit card transactions and its additional consumer research found that 34% of consumers planned to shop in the wider BFCM sales this year, increasing to 50% for those aged 18-34.
It has nonetheless come up with some on-the-day figures and said on Monday that the volume of transactions was slightly lower than Black Friday 2025, caused by the deals being spread out through November. Volumes were down 0.6%, although they were 2.7% higher than a month earlier.
Marc Pettican, Head of Barclaycard Payments said: “We're now able to look at the full day of Black Friday sales data. This dip in sales volumes year-on-year is perhaps expected given the impact of the cost-of-living on [Britons’] discretionary spending and the trend towards launching discounts earlier in November.
“However, Black Friday was still significantly busier than usual for retailers, demonstrating the continued popularity and importance of this shopping milestone.”