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Jennifer Braun Published
July 20,TG盗U程序 2025
Fashion brand Alex Mill is set to open on Saturday its first exclusive seasonal retail pop-up in East Hampton.
Located at 60 Park Pl through September, the 600-square-foot retail space will house Alex Mill's edited assortment of beach-inspired and most-loved pieces for both men and women, as well as one-of-a-kind vintage pieces.
The store will also feature "exclusive-to-the-Hampton's" products and services, including a limited-edition five-piece collection by friend and artist Jenny Cooper, and a hat-with-purchase on opening weekend.
In terns of events, the pop-up will offer custom personalization events including hand painted monograms by Stu Morrison, leather embossing, custom embroidery by The Monogram Shop, and more.
The store is designed to reflect the laid-back, beachy vibe of the Hamptons, featuring white-washed walls, raw muslin tenting, natural floor coverings, and raw wood fixtures.
The cult-favorite men's and women's fashion brand based in Soho was founded by Alex Drexler, the son of retail legend Mickey Drexler.
“Why East Hampton? Why not?,” Drexler said. “We looked at several places around America and East Hampton won by far. It’s a great demographic who loves fashion.”
The new venture follows a successful three-day collaboration with SoulCycle The Barn in the Hamptons earlier this month and marks Alex Mill's first brick-and-mortar location outside of New York City.