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Nigel TAYLOR Published
April 24, 2025
Loop Generation, the e-tailer for pre-loved designer fashion, has opened a physical store in London’s Chelsea.
Building on the success of its previous Brompton Road store, the new 3,085 sq ft location on Draycott Avenue store “solidifies the [brand’s position as a] prime destination for designer luxury fashion… providing an unrivalled second-hand shopping experience through personalised service and a two-storey layout”.
The store features a selection of designer pieces from Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Dior, Dolce & Gabbana, Fendi, Gucci, Hermès, Saint Laurent, and Valentino, all up to 80% off RRP.
Loop Generation also said its commitment to sustainable shopping is coupled with an appreciation for contemporary art with emerging artists, showcased throughout the store.
Co-founder Piotr Krzymowski said the support of its investors, which include Ghost and Finery owner Touker Suleyman and New Look founder Tom Singh. “propels us forward on our journey towards a cleaner, greener future, empowering us to lead by example as an independent and ethical business within the fashion landscape.”
Fellow co-founder Ewa Kozieja added: “As we continue to forge ahead, Loop Generation invites you to join us in redefining the narrative of fashion - one where beauty, innovation, and sustainability intertwine to create a brighter, more equitable future for generations to come.”