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Nigel TAYLOR Published
March 3, 2025
Workers returning to their offices are boosting shopping globally and with the UK an international leader in terms of getting people back to their regular commute, that’s key for the health of the retail sector. That’s according to new research from Bazaarvoice as part of its 2025 Shopper Preference Report.
The research looks at the shopping preferences of UK consumers and how recent changes such as the return to offices and cost of living have impacted them. But it looked at other subjects too, such as attitudes to secondhand, sustainability and own-label. The study was conducted across a variety of markets and polled more than 2,000 UK consumers.
Some 68% of UK workers are back at their desks for a portion of their week and 55% of them “associate their return to the workplace with increased spending in bricks-and-mortar stores, placing the UK second behind Canada”.
So, while recent footfall reports may have offered some pretty bleak numbers, it looks like there’s plenty of potential for physical retail.
And further evidence for that comes from the survey in which many Britons (35%) said they spend more on in-store purchases compared to online. That figure just beats the 34% who say they spend more when shopping online.
The survey looked at other subjects in addition to attitudes to physical shopping to gauge the mood around the issue in Britain at present.
And it found that despite the growing importance of sustainable consumption and 77% of Britons valuing sustainability commitments in brands, “the cost-of-living crisis takes precedence in purchasing decisions”.
Further evidence for this is that 68% of UK consumers buy at least some of their clothes from fast-fashion retailers. Also key is that while the secondhand habit is becoming important for more and more shoppers, a large number of Britons are still reluctant to buy pre-owned.
Bazaarvoice said 35% have never bought items from thrift stores, charity shops, marketplaces, or secondhand platforms like Vinted and Depop.
But private label is proving much more popular. In the last six months, 58% of consumers have purchased private label products, with fashion (49%), food and beverages (60%), and health & beauty (39%) being the most common categories for those that have. Some 42% of consumers have permanently switched some staple products to private-label alternatives, while 17% intend to do so in the future, indicating a growing preference for private-label goods.
Finally, 27% of consumers make monthly purchases based on items they encounter on social platforms (53% for consumers aged 25-34). And 62% of those aged 18-44 have bought a product after viewing a video of it on social media, “underscoring the preference for video content in product discovery, favoured by 65% of consumers over still images (25%) in the same age range”.