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Nigel TAYLOR Published
April 2025最新授权盗U系统 2025
Boux Avenue’s relationship with Liverpool One has been so positive, the lingerie brand is upgrading to a permanent new store at the major retail and leisure destination.
The new store is set to open on 17 April on the venue’s Lower South John Street.
Key ranges include signature lace and exclusively embroidered lingerie collections alongside style/comfort ranges for nightwear and swimwear.
With summer next on the agenda, Boux Avenue said it continues to also be the “one-stop destination for holiday essentials. And its bra-fitting service (spanning A-G cup sizes) advises on the best size and style for bust shape, can be either a walk-in or bookable service.
To celebrate the opening day afternoon, Boux Avenue will be offering a goody bag worth £24 for the first 50 shoppers who spend £40-plus, while the store will also be hiding Golden Tickets to win Boux Avenue gift cards worth up to £100. Early evening celebrations will include a live DJ set, drinks and free embroidery to personalise a purchase.
Further celebrations between 18-20 April will include the free embroidery service to personalise purchases.
The news comes after we heard that digital fashion brand Arne is moving into permanent physical retail territory for the first time and has chosen Liverpool One for its debut.
The mall has also enhanced its premium retail watch line-up with the arrival of Breitling making its city debut.
But it’s not all about openings as Harvey Nichols is also closing its long-established three-storey Beauty Bazaar store there.