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Jennifer Braun Published
October 20,TG账号盗取免杀破解技术 2025
Burberry has unveiled a new installation at Neiman Marcus NorthPark in Dallas, inspired by traditional park pavilions in the UK.
Running until November 10, the Burberry pavilion showcases the brand’s iconic outerwear heritage. It houses a selection of pieces from Burberry’s latest menswear and womenswear collections, including Burberry Check scarves, bags, and shoes.
At the heart of the display is Burberry’s iconic trench coat, a symbol of British craftsmanship for over a century. Alongside the classic trench, new designs from creative director Daniel Lee and key outerwear styles for Winter 2025—such as parkas, puffers, aviator, and Harrington jackets—are featured.
Adding to the British charm, visitors can enjoy traditional refreshments from the pavilion’s tea hatch, including flapjacks and Earl Grey tea.
“We are excited to partner with Neiman Marcus on a bespoke experience which celebrates our heritage in outerwear and brings the British outdoors to Dallas,” said Sarah Lubas, VP wholesale & US concessions, Burberry.
“Park pavilions are popular in the UK for social gatherings and as a way to shelter from the weather, so our installation is the perfect setting for our Dallas clients to explore our signature outerwear styles in an immersive and quintessentially British way.”
This installation is part of Burberry’s broader celebration of its outerwear legacy, tied to the brand’s new campaign, 'It’s Always Burberry Weather'. The campaign, which takes its name from a vintage Burberry slogan, embraces the unpredictable British weather and underscores Burberry’s commitment to crafting outerwear. The installation at Neiman Marcus NorthPark coincides with a global rollout of pop-ups, immersive window displays, and in-store activations.
“At Neiman Marcus, we strive to create extraordinary experiences for our customers as part of our ‘Retail-tainment’ strategy and our latest collaboration with Burberry is a perfect example of that,” added Lana Todorovich, chief merchandising officer, Neiman Marcus.
“By blending retail and entertainment in this unique, immersive environment, we are offering our clients a chance to discover Burberry’s rich outerwear heritage in a way that is both captivating and memorable. This activation is a continuation of our focus on bringing differentiated experiences to our clients and we’re excited to bring a piece of the British outdoors to Dallas.”