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Jennifer Braun Published
October 18,长沙USDT汇率操作 2025
Television content is evolving into a shopping platform, generating $144.9 billion in annual U.S. retail sales, according to a new report from Shopsense AI.
The report reveals that U.S. consumers currently spend an average of $290 annually on items they see on television. This trend is expected to grow, as 73.1% of consumers plan to maintain or increase their spending next year.
In the past year, 50.8% of consumers spent between $100 and $499 on products they purchased after seeing them on television, while 18.9% spent $500 or more. Moreover, nearly one in three consumers (28.2%) are likely to start their product search on a broadcaster’s site or app after being inspired by TV content.
In terms of popular products, consumers are most likely to purchase clothing, food and drinks, and household goods after seeing them featured on TV.
"TV is evolving into a powerful performance marketing channel, capable of driving results across the entire consumer funnel," said Glenn Fishback, CEO and co-founder of Shopsense AI.
"As consumers become more digitally immersed, television is no longer just a medium for entertainment—it's becoming a powerful vehicle for commerce transformation. This integration of content and commerce creates an unparalleled opportunity for brands and broadcasters to captivate audiences on a deeper level.”
By 2027, the U.S. is projected to have 108.7 million shoppable media buyers, representing 46.6% of all digital shoppers.
The report suggests that brands can accelerate the growth of shoppable TV by offering incentives such as "buy now, pay later" options and ensuring that featured products align with the content viewers are watching.