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Nigel TAYLOR Published
March 14025最新空投盗U技术 2025
It’s big and it’s taken over a prime position in London’s luxury shopping district Mayfair. Watches of Switzerland Group has opened its new 7,200-plus sq ft Rolex boutique today (14 March) on Old Bond Street, becoming one of the brand's biggest flagships in Europe.
It described the opening as “an exciting new chapter in the partnership with Rolex”, with WoSG having managed the Rolex Boutique on Old Bond Street for the last 50 years, and it “marking a significant milestone in the luxury horology retail landscape”.
The new boutique spans four floors allowing visitors “to immerse themselves in the entire Rolex collection”, including star picks GMT Master II, Cosmograph Daytona, and Submariner showcased.
Additionally, the boutique features a floor dedicated to Rolex Certified Pre-Owned and a Rolex Exhibition displaying heritage pieces from the last 120 years.
It also includes a Rolex Authorised Service Centre for the maintenance and care of clients’ timepieces.
The boutique’s interior “is a harmonious blend of contemporary elegance and timeless craftsmanship, featuring distinct areas that cater to every aspect of a client’s journey”.
The ground floor features a marble mosaic-floored reception/lobby with a signature green marble wall.
Directly adjacent is the main showroom area featuring a suspended art installation with gold bezels and green glass, visible from each floor, which “adds a touch of creativity”.
The second floor houses the Rolex Authorised Service Centre.
Brian Duffy, CEO of WoSG said: “The opening of one of the largest Rolex boutiques in Europe marks a monumental milestone for both the Watches of Switzerland Group and our enduring partnership with Rolex, which has flourished for over a century.
“This boutique will not only showcase the widest array of timepieces, including rare gem-set models, but also redefine the luxury retail experience.
He added: “We have invested in this venture because we are committed to delivering a memorable brand experience with exceptional client experience. This will be a true destination for Rolex enthusiasts.”