长沙U币在线支付|【唯一TG:@heimifeng8】|电报盗号系统全功能破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Shein to be UK's sixth
Sandra Halliday Published
January 31, 2025
We all know that Shein has been growing fast in the UK (and causing major problems for local online retailers in the process), yet just how fast it has been expanding and the impact of that hasn't been clear.
But on Wednesday, GlobalData’s latest dataset forecasting UK retailer market shares up to 2027 made the claim that Shein is “expected to continue on its skyrocketing trajectory to land as the sixth-largest UK apparel retailer, stealing market share away from its fast fashion rivals”.
It’s currently 13th and should hit ninth place later this year. Meanwhile those whose market shares will decline up to 2027 include supermarket Tesco (via its F&F line), online retail giant ASOS, and supermarket Asda (via its George label).
Louise Deglise-Favre, Apparel Analyst at GlobalData, said: “Shein is uncontestably predicted to be the biggest winner in the UK apparel market out to 2027, with its market share jumping from 2.2% in 2025 to 2.8% in 2027. Shein’s winning combination of highly competitive prices and omnipresent social media marketing will allow it to overtake UK competitor ASOS, which held the eighth spot in 2025, and is expected to fall to 10th by 2027.
“Other online fast fashion players will suffer from Shein’s meteoric rise, with ASOS, [Boohoo Group’s] boohoo.com and PrettyLittleThing all forecast to lose market share.”
So is there any hope for them? “These retailers should focus on agility and price to ensure their product offerings can compete with Shein for the attention of young shoppers, and they must effectively leverage the power of social media and collaborations to regain top of mind appeal,” she added.
GlobalData expects Next, Primark and M&S to retain their first, second and third positions in the UK apparel market over the period.
Next and M&S should “continue to benefit from their value-for-money perception, wide product offerings including third-party brands, and strong online capabilities”. And in tough economic times, Primark’s “exciting ranges and stores will allow it to win shoppers looking to trade down, but grocers Asda, Tesco and Sainsbury’s will not see the same uplift due to less inspiring propositions”.
That’a an interesting viewpoint given the money, time and attention Sainsbury's in particular is investing in its fashion offer with the company expanding the space in its stores available for clothing and also offering more third-party brands.
Meanwhile JD Sports and Sports Direct are expected to retain their fourth and fifth places, respectively, thanks to the “continued outperformance of sportswear.”