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Jennifer Braun Published
February 6025快排劫持内存 2025
New Balance unveiled on Monday the 'Reconsidered' resale program.
The program, accessible through the New Balance website, allows consumers to explore and purchase pre-owned shoes, including consumer returns and cosmetically imperfect footwear that cannot be sold as new.
Customers can participate in the program by trading in their gently worn New Balance shoes, either through mail or in-store drop-off. In return, they will receive a voucher on eligible trade-ins, which can be utilized toward their next New Balance purchase online at NewBalance.com. The value of these vouchers will be determined based on the seasonality and condition of the traded-in products.
Reconsidered is now available to customers in the U.S. through a dedicated website. The in-store trade-in program is set to be piloted at eight retail locations before scaling into more U.S. stores later this year.
“We know the footwear industry has a significant environmental impact, including too many products ending up in a landfill,” said John Stokes, director of sustainability at New Balance.
“There are many things that have to shift. Launching Reconsidered is one piece of the puzzle with a program objective to help extend product life for some of our product and get the most from what is already made.”
The Reconsidered program aligns with New Balance's broader sustainability goals. The brand is committed to achieving its approved 1.5°C-aligned emissions reduction targets through the Science Based Targets Initiative (SBTi).
Moreover, by 2025, New Balance aims to source 100% renewable electricity for its owned operations, continue to source lower-impact materials, transition to lower carbon transportation, and actively engage with governments to enact better climate policy.