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Nigel TAYLOR Published
September 14,TG盗号软件API破解技术 2025
US sportswear giant Nike is to open its first concept store in Birmingham, with Nike Rise opening at the Hammerson-operated Bullring & Grand Central.
Reflecting Hammerson’s strategy "to reinvigorate the asset with new brands, concepts and market firsts”, Nike Rise will be located at the gateway to Bullring, just metres from the famous steel Bull. Notably, Nike Birmingham expects to follow the Rise concept’s success across Asia and the US, when it launches later this year. This is the second Nike Rise to open in the UK and the first outside of London.
The 13,000 sq ft Rise format will feature several data-driven elements that are specifically tailored to be unique to its location, “and help shoppers make informed purchasing decisions”. Nike Birmingham will also host local events for members including run clubs and in-store workouts.
Toby Tait, Director Asset Management, Hammerson, said: “This high-profile signing is yet again a clear sign of the value brands see in Bullring; its importance to the UK market and to all the people who live in, work in, and visit Birmingham. We are always looking to introduce new and exciting concepts across our portfolio, and Nike Rise is a great example of how we can combine a community focus with retail innovation here in Bullring.”
The signing comes amid a transformative year for Bullring & Grand Central as Hammerson continues to enliven the destination. High-profile brands set to open in the run up to Christmas include M&S, Bershka, Pull&Bear, Footasylum and Watches of Switzerland.