长沙U币支付平台|【唯一TG:@heimifeng8】|黑帽快排大数据✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Zalando adds fit tech to cut returns, talks of 3D customer avatars in future
Sandra Halliday Published
July 18, 2025
Sizing help for shoppers is becoming an ever-more-important feature of online fashion retail and one of the biggest e-tailers, Zalando, has this week announced a key new tech feature designed to assist customers in finding the correct size.
It said it’s the first company at its scale to introduce a body measurement feature to do this.
It’s only available in its German-speaking markets for now, but success with the tech will see it being rolled out further.
The feature means customers will be able to receive size advice based on their unique measurements by taking two pictures of themselves with their phones in tight clothing.
From this, Zalando “is able to predict the customer’s body measurements to help them find the right size for their fashion purchases”.
And it believes the launch “has the potential to further reduce size-related returns and decrease textile waste in the long run by educating brands about their customers’ sizes”.
Its in-house team working on size and fit has already reduced size-related returns by 10% compared to items without size advice.
For now, this new addition is available for women’s tops (including dresses), which the e-tailer said “is one of the most challenging categories for customers to find the right size”. The company will expand to more categories in the future.
“Helping customers find the right fit is an important part of deepening customer relationships,” said Stacia Carr, VP Size & Fit. “It’s frustrating to wait for an item to then discover it doesn’t fit. With the introduction of size advice for body measurements we continue to leverage our innovations to help our customers with one of the main problems of the fashion industry. We can also continue supporting our brand partners, since this feature can provide further insights into their customers’ size and fit requirements”.
The company also promised that it’s committed to privacy and “when customers’ body measurements are predicted, no photo leaves customers’ phones, in fact they are deleted, and customers have full control of their data-sharing preferences”.
And with its existing virtual fitting room tech, it said that “in the future, both technologies can be integrated so customers can create a 3D avatar that represents their body shape more accurately, taking into consideration their measurements”.