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Jennifer Braun Published
February 25, 2025
Fashion retailer Revolve announced on Tuesday that its limited-time-only Revolve holiday shop at The Grove will become a permanent store location this fall.
Spanning 8,450 square feet, the new two-story store will offer a handpicked selection of customer-favorite Revolve brands, curated pieces from Fwrd, and rare vintage handbags from Fwrd Renew, across women's and men's apparel, footwear, accessories, beauty, and home.
Known for its experiential retail approach, Revolve’s decision to establish a permanent presence at The Grove aligns with its focus on customer acquisition and brand awareness. The iconic LA shopping destination draws both local shoppers and global visitors, providing the perfect backdrop for Revolve’s dynamic retail experience.
"Expanding our physical presence is a natural evolution of our retail strategy. After years of successful pop-ups and activations - including incredible success in Aspen - establishing a store in Los Angeles allows us to bring Revolve and Fwrd to life in a dynamic, real-world setting,” said Michael Mente, co-founder and co-CEO, Revolve.
“This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery, and experience.”
Originally launched as a temporary winter destination in November 2025, the pop-up attracted significant foot traffic and high-profile celebrity appearances from Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, Dwyane Wade, and more.
Throughout the season, Revolve hosted a number of exclusive events and brand activations, featuring sought-after labels such as Alexander Wang, Helsa, and Beis. The space also served as a hub for unique customer experiences, including a kitten rescue event with Vinnie Hacker and a happy hour hosted by Dairy Boy and Paige Lorenze.
Looking ahead, the store will temporarily close for renovations before reopening with a fresh new look this fall.