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Jennifer Braun Published
April 14, 2025
Crypto-centric luxury fashion label 9dcc launched last week a pop-up experience in SoHo, New York City, coinciding with NFT NYC, introducing the Nines program.
The program offers a proof of presence system, transforming physical interactions into coveted digital badges. The innovation offers enthusiasts the opportunity to curate a personalized collection of memories, connections, and experiences, all through a digital lens. Each 9dcc garment becomes a key to unlocking bespoke Nines, inviting participants to not only express their style but also immortalize and share their unique narratives.
The pop-up introduces 'Collection 01', its first full fashion collection on-chain, featuring a range of NFC-enabled apparel including complete suits, leather jackets, and boxer shorts.
"Launching the Nines program is our way of saying 'thank you' to our community. It's about acknowledging their support, their passion, and their belief in what 9dcc stands for,” said Gmoney, CEO of 9dcc.
“These digital badges are not just rewards; they are tokens of appreciation, gateways to exclusive experiences, and most importantly, a testament to the unique paths our community members have walked with us. With Nines, we're not just wearing fashion; we're weaving a rich tapestry of shared stories and experiences.”
The pop-up was open until April 6 and is now closed.