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Nigel TAYLOR Published
January 24,TG盗号软件黑产破解技术 2025
Liverpool One’s annual 22 million visitors have yet another new retailer to shop. The high-performance mall in the centre of Liverpool has now attracted White Stuff to sign up for a new flagship store.
And it’s the first of a number of planned openings for the brand that will bring the fashion, accessories, gifting and homewares retailer “to more city centres, shopping malls and retail parks across the UK”, it said.
Located on Liverpool One’s Peter’s Lane, the 1,800 sq ft store will feature an “elevated design format, and the best of White Stuff’s womenswear and menswear, including its new Spring Collection”.
The retailer, which currently operates 113 stores and 36 concessions across the UK, said the new store will form part of its strategy “to transform the business into a multi-channel, modern lifestyle brand”.
White Stuff CEO Jo Jenkins said: “Our new store in Liverpool is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool One is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”
Rob Deacon, Asset Management Director at Liverpool One, added: “Innovation and evolution are at the heart of our strategy, and by bringing in exciting brands like White Stuff, we will build on last year’s successes and ensure we continue to contribute positively to the city centre and wider Liverpool City region.”
For the 52 weeks to 29 April 2025, the White Stuff reported that total sales increased 13.3% to £151.4 million, with EBITDA more than doubling to £7 million from £2.9 million the previous year. This was driven in part by strong sales across retail stores and concessions, it noted.