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Dominique Muret Translated by
Cassidy STEPHENS Published
January 17, 2025
Gunther is back in the spotlight at Tranoï. After a hiatus last season, the young designer brand is back again this winter at the men's edition of the Parisian trade show, where it will be in the spotlight with a special event on Thursday, January 18. A date not to be missed at the Gaîté Lyrique, which is hosting the event from January 18 to 20.
So there will be no fashion show for the label, but a cocktail presentation. "I'll be at the show with my own stand. On the opening day, Thursday, I'll be taking part in a conference on young menswear brands in the morning and, in the afternoon, I'll be presenting my collection in the first-floor foyer, transformed for the occasion into a jazz club with an orchestra and small bubbles," says designer Naomi Gunther, whom she met in Florence, where she was taking part in the Pitti Uomo.
For autumn-winter 2025/25, the designer is plunging back into the 1920s with her soft tailoring, mohair jumper in shades of grey, hand-knitted with lurex thread, or her sparkling pyjamas in two-tone voile. Brooches and necklaces, launched this season, add to the festive spirit.
A crumpled, flesh-coloured polyester suit is reminiscent of champagne, while a pyramid of glasses decorates the back of a sweatshirt. The wardrobe is completed by polka-dot silk shirts and emerald velvet suits embellished with pearl buttons, or cut from typically masculine chunky wools embellished with floral prints.
Everything is made in Paris, where Gunther has an office and workshop opposite the Pantheon. The brand has been in the spotlight since it was launched in early 2025 by rapper Offset, and the first orders started rolling in.
But the pandemic put the brakes on the momentum. The label is continuing at a good pace with made-to-measure orders and customisations, apart from its own e-shop, it now has three retailers: the Korean group DFD, which has members' clubs with boutiques, a brand in Dubai and Amazon Fashion e-commerce.