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Sandra Halliday Published
January 3,谷歌留痕自动发布工具 2025
The recent release of Mamas & Papas full-year results showed the company bouncing back from the pandemic in the year to last April, and on Wednesday, its Christmas trading update made it clear that the recovery is continuing.
Sales rose 17% in the 13 weeks to 31 December after a record Black Friday, and underlying profit on an EBITDA basis was up 50% year-on-year over the period.
The company also said there was a “strong contribution from [the] expanded network of UK stores and concessions alongside [a] surge in online sales”.
The high street nursery brand (the UK’s biggest by market share) saw sales leaping 18% in the three-week Black Friday period. And this provided “significant trading momentum heading into the crucial Christmas period”, with both its digital business and stores “setting new records in the season’s key trading week”.
The group, sells a variety of baby and toddler products and includes a sizeable clothing business. And it said its expanding network of stores and concessions in the UK delivered “better than expected sales”, with online the icing on the cake as that channel jumped 20% over the period.
Its retail estate now includes 34 concessions with Next and M&S in the UK and with Arnotts in Ireland, with a “strong rollout plan for further locations set to open in 2025”.
It has also “successfully” launched the concept with retailers in target overseas markets, including El Corte Ingles in Spain. New openings are due in March 2025 with MAP Active in Indonesia and Central Department Store Group in Thailand.
It all means it’s expecting record-breaking turnover and full-year profits for the year that ends in March.
CEO Nathan Williams said: “Last year, despite a challenging inflationary environment, we backed our strategy and continued to invest in the brand and the business for both long-term sales and profit growth. That approach is bearing fruit in the current year, with an excellent performance from our revamped digital business and expanded store estate.
“We’re looking forward to building on the momentum we’re currently seeing into the next year, expanding our presence both in the UK and overseas as the category leader in nursery and baby products and a purpose-led platform, which champions parents and the planet.”