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Nigel TAYLOR Published
November 6, 2025
M&S is continuing to ride the wave of its turnaround. The UK retail giant is to open a record number of stores this month as it ramps up its position in major retail locations ahead of the important Christmas trading period.
The retailer said it has spent £80 million to open nine stores in November, including six new units, three of which are in key locations — Birmingham’s Bullring, Manchester’s Trafford Centre and the Lakeside shopping centre in Essex. It’s also reopening three refurbished stores.
Three of the six new stores being opened are its larger format units where it sells clothing, beauty and homewares alongside food.
The November openings make it the busiest ever month for new stores, it noted.
Sacha Berendji, M&S operations director, said: “Stores are key to our business, and we see them as part of our competitive advantage. Increasing numbers of customers are heading back in to stores to experience the best of M&S all under one roof, and we expect this to continue as we head into Christmas.
"To deliver our biggest ever store opening month which supports thousands of jobs is an outstanding effort from the team and shows just how serious we are about accelerating our rotation plans so we are in the right locations for our customers.”
Last year, the company sped up its plans to adjust its store estate in the face of a “difficult economic backdrop”. It’s aiming to go from having 247 larger stores that stock clothing, homewares and food to 180 more productive and higher-quality large shops.
The changes are expected to save it more than £300 million in rent, it said last year.
Of course, the smaller number of clothing stores doesn’t mean this super-category is less important. On the fashion front, the retailer has been expanding its third-party to 60 labels with reports suggesting M&S is planning to increase the number of third-party brands it sells to 100 with hopes it will significantly boost sales.
Major ad campaigns, the first featuring its autumn/winter collection, fronted by Sienna Miller, and the new Christmas campaign (starring Hannah Waddingham, Zawe Ashton, Sophie Ellis-Bextor and Tan France) supporting its elevated fashion credentials.
Figures this year showed that M&S’s share of the clothing market was the highest in almost eight years and is expected to deliver even better news on that front when it posts interim results next week.
M&S’s positive momentum on the physical store front is part of a wider turnaround that has seen a marked improvement in revenues and profits, resulting in its return to the UK’s FTSE100 lead index in September after an absence of four years.